Recently, Untes and Hisense signed a contract, which starts a strategic cooperation between two sides in Turkish VRF Market. Thus, Üntes has become the sole authorized distributor of Hisense in Turkey.
Üntes authorities said “With this cooperation, we will bring together the products of Hisense which is one of the world’s most important HVAC manufacturers, with Turkish consumers under Üntes guarantee. New technologies that Hisense presents the world will now exist also in Turkish market. We aim at distributing Hisense products to all around Turkey with our nearly half a century long experience, strong team focusing solely on VRF and RLC split A/C market, and wide service and dealer network.”
Hisense and Hitachi branded VRF systems are manufactured in Qingdao Hisense Hitachi Air-conditioning Systems Factory founded in 2002 jointly by Hisense which is a large electronic information industry of China founded in 1969 and Hitachi, Japanese technology, electronic and HVAC giant, and sold all around the world. Hisense Hitachi Factory has 113.000m2 occupied area. There are 2400 personnel working in the factory around 200 of whom are in R&D department.
Hisense’s brand development strategy is successfully implemented during these years. Hisense is one of the ten premium sponsors for 2016 Euro Cup; Hisense is the official sponsors of F1 Redbull team, American NASCAR, Schalke 04 Club, The Australian Open, etc.，the awareness of Hisense brand is dramatically increased globally, especially in Europe. Now, Hisense will continue branding activities with Üntes in Turkey.
Turkey has the largest VRF market in Europe, based on the long-term local market development，Hisense VRF will focus on the planning of both brand and business development, which is the core part of Hisense’s globalization strategy. Hisense targets a strong place in the market by entering the market with one of the main players, Üntes.
With “Integrity Management, Sincere Cooperation” principle, Hisense VRF has always been devoting itself into providing the best products and the most professional services to clients all over the world. Along with others Hisense products, Hisense VRF have been shipped into over 100 countries, serving hundreds of millions of people globally.
Üntes was founded in 1968, and it’s the largest local AC manufacturer and supplier in Turkey. With 48 years’ HVAC experience, Üntes is one of the leading companies of HVAC sector today with its sustainable growth. The union of Hisense and ÜNTES will consolidate the all-around development of Hisense VRF oversea market, as well as lay a good foundation for the rapid growth of Hisense VRF market share.
Üntes, which brings together Turkish HVAC sector with quality since the time it was founded, will present Hisense brand to the consumers and continue its sustainable development also in VRF market.